Founder & CEO
Matt Frenchman – Founder & CEO
Matt is the Founder & CEO of Sugar. After 16 years in investment banking at JPMorgan and Credit Suisse, Matt was the MD of PlayIgnite and immersed himself in digital finance, specifically within the games ecosystem. He is passionate about bringing fintech to the games and app economy to help great businesses to fly, in a way that doesn’t currently exist. Matt’s favourite games are sports, hyper-casual (especially merge games) and solitaire (totally addicted). He only just has the edge over his 11 year old on FIFA, but probably not for long!