image of our CEO Matt Frenchman, who has spent 3 years in games finance and is obsessed with using data to power finance

Matt Frenchman

Founder & CEO

Matt Frenchman – Founder & CEO

Matt is the Founder & CEO of Sugar. After 16 years in investment banking at JPMorgan and Credit Suisse, Matt was the MD of PlayIgnite and immersed himself in digital finance, specifically within the games ecosystem. He is passionate about bringing fintech to the games and app economy to help great businesses to fly, in a way that doesn’t currently exist. Matt’s favourite games are sports,  hyper-casual (especially merge games) and solitaire (totally addicted).  He only just has the edge over his 11 year old on FIFA, but probably not for long!

We’ll minimise the admin so you don’t drown

in the boring stuff!