Who we are

Sugar is a financing platform for the digital economy, created to provide capital to games and app studios with exciting growth ambitions. Our range of flexible loans and products can significantly boost your growth without taking any equity away from the founders.  We provide funds quickly and painlessly, so you can focus on running your business and smooth out any cashflow speedbumps along the way.

image of our CEO Matt Frenchman, who has spent 3 years in games finance and is obsessed with using data to power finance

Matt Frenchman

CEO & Co-Founder

Matt Frenchman, CEO and Cofounder

Matt is the CEO & Co-Founder of Sugar. After 16 years in investment banking at JPMorgan and Credit Suisse, Matt immersed himself in digital finance, specifically within the games ecosystem. He is passionate about bringing fintech to the games and app economy to help great businesses to fly, in a way that doesn’t currently exist. Matt’s favourite games are sports,  hyper-casual (especially merge games) and solitaire (totally addicted).  He only just has the edge over his 11 year old on FIFA, but probably not for long!

picture of dror our cofounder and Cto of sugar, providing finance to the game and app economy

Dror Gensler

CTO & Co-Founder

Dror Gensler, CTO and Cofounder

Dror is the CTO & Co-Founder of Sugar. Dror is a seasoned engineer with a wealth of experience ranging from early stage startups such as Zend Technologies, multinational corporations such as Fujitsu and government organisations. Dror is immensely passionate about innovation and cloud-native technology, leading teams to deliver in an ever leaner and more agile approach. His favourite games are Military Simulations such as Arma and DCS, especially FPS shooters like Counter Strike where he’s been honing his skills for nearly two decades now!

Sasa Joveljic

Lead Data Analyst

Sasa Joveljic, Lead Data Analyst

Sasa is the Lead Data Analyst at Sugar, after spending many years in analytics across multiple industries. Not only has Sasa seen data on hundreds of free to play games, but he loves playing them too – his favourite right now is Epic 7. He even tried his hand at developing games but didn’t have enough money for UA – hence why he feels so strongly about what Sugar is doing. When he isn’t playing games and crunching numbers, he loves weightlifting and athletics where he is working hard to qualify for the English nationals in the shot put event.

We’ll minimise the admin so you don’t drown

in the boring stuff!

WHAT WE OFFER