Who we are

Sugar is a financing platform for the digital economy, created to provide capital to games and app studios with exciting growth ambitions. Our range of flexible loans and products can significantly boost your growth without taking any equity away from the founders.  We provide funds quickly and painlessly, so you can focus on running your business and smooth out any cashflow speedbumps along the way.

image of our CEO Matt Frenchman, who has spent 3 years in games finance and is obsessed with using data to power finance

Matt Frenchman

Founder & CEO

Matt Frenchman – Founder & CEO

Matt is the Founder & CEO of Sugar. After 16 years in investment banking at JPMorgan and Credit Suisse, Matt was the MD of PlayIgnite and immersed himself in digital finance, specifically within the games ecosystem. He is passionate about bringing fintech to the games and app economy to help great businesses to fly, in a way that doesn’t currently exist. Matt’s favourite games are sports,  hyper-casual (especially merge games) and solitaire (totally addicted).  He only just has the edge over his 11 year old on FIFA, but probably not for long!

We’ll minimise the admin so you don’t drown

in the boring stuff!

WHAT WE OFFER