Matt Frenchman

CEO & Co-Founder

After 16 years in investment banking at JPMorgan and Credit Suisse, Matt immersed himself in digital finance, specifically within the games ecosystem. He is passionate about bringing fintech to the games and app economy to help great businesses to fly, in a way that doesn’t currently exist. Matt’s favourite games are sports,  hyper-casual (especially merge games) and solitaire (totally addicted).  He only just has the edge over his 12 year old on FIFA, but probably not for long!



Dror Gensler

CTO & Co-Founder

Dror is a seasoned engineer with a wealth of experience ranging from early stage startups such as Zend Technologies, multinational corporations such as Fujitsu and government organisations. Dror is immensely passionate about innovation and cloud-native technology, leading teams to deliver in an ever leaner and more agile approach. His favourite games are Military Simulations such as Arma and DCS, especially FPS shooters like Counter Strike where he’s been honing his skills for nearly two decades now!


Sasa Joveljic

Lead Data Analyst

Sash has spent many years in analytics across multiple industries. Not only has Sasa seen data on hundreds of free to play games, but he loves playing them too – his favourite right now is Epic 7. He even tried his hand at developing games but didn’t have enough money for UA – hence why he feels so strongly about what Sugar is doing. When he isn’t playing games and crunching numbers, he loves weightlifting and athletics where he is working hard to qualify for the English nationals in the shot put event.


Michelle Titcombe-Rogers

Chief Credit & Risk Officer

Michelle spent many years leading and structuring finance at RBS, ABN, Wells Fargo and HSBC. After working on many ground-breaking cross border deals she decided to follow the revolution in to FinTech believing the banking system as a whole needed a shake up. When she isn’t working or digging deeper in to the new world of games, Michelle is a keen hockey player, skier and cyclist and has been known to throw herself out of a plane.



Janneke is our head of business development in charge of commercialising our strategy and help great game studios to grow with our innovative game finance platform

Janneke Van Swetselaar

Head of Business Development

Janneke stumbled into the games industry in 2013, has loved the sector ever since and understands every stage of a game studio’s life cycle. Specialising in commercial strategy she believes that good relationships and transparency are what drives any business forward. She loves games like Best Fiends, Merge Dragons and Zooba, a battle royale game by Wildlife studios. When she isn’t playing games she loves to go hiking with her dogs, read anything with magic in it and drink coffee from a huge Harry Potter cauldron mug.


Junior picture sugar's lead backend engineer

Junior Teudjio

Lead Backend Engineer

Junior has experience across multiple industries ranging from startups such as Sentiance to banks such as UBS. Junior is very curious and passionate about AI, Cloud Computing and BlockChain. He started his career as a deep learning researcher in one of the top-3 research labs in France then transitioned to software engineering. He enjoys building complex platforms with his language of choice: Python, which he teaches on his YouTube channel and blog. Junior’s favourite games are PES and Super Mario which he used to play almost every day. He also loves hiking, running and cooking.

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