24/03/2020
Debt or Equity – What does that even mean?
We are often asked if it is better to raise finance with a loan, or by giving away equity in your business, so we thought
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Read about what's on our mind and our helpful tips for maximising your growth
08/03/2020
Free Money? Where do I sign?
It sounds simple, but VGTR is still hugely under appreciated. In 2019, only 243 games obtained a BFI certificate and therefore claimed VGTR relief. There
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17/02/2020
Intro to UA: how and why to finance it
Financing UA is a relatively new concept, so we thought we’d explain how it works, why it’s a good idea and how it could apply
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06/02/2020
Sugar’s Top 5 Tips for a launch
At Sugar, we meet hundreds of studios all the time, that’s the best bit of the job! We know its not easy launching a game,
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24/01/2020
No regrets
Three years ago, our CEO stepped into the unknown and left the stable career he’d always known. Many probably thought he was nuts to leave
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07/01/2020
Sugar has arrived
Three years in the making 1,036 client meetings 32 conferences and events 62 investor meetings 190 new games on my iphone! But who are we,
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