Glowmade the game studio featured in our case study who we helped to grow with our game finance

The Studio:


Glowmade is a Guildford-based console and PC game studio. They make games to unlock people’s imagination and help them express themselves in wonderful, fun ways. The studio launched in 2015 and their first game was WonderWorlds. They’re working on something very fun launching soon on console and PC


The Challenge:


Glowmade is creating a brilliant new game to spread joy and empower creativity .  Their very ambitious plan involves hiring and expanding the team so cash flow is always super important. The VGTR refund was significant and the normal process of waiting several months for it was not ideal.


The Solution:


“We were introduced to Sugar by someone we trust in the legal space and loved their fully transparent approach to finance”. It was clear that receiving the money early would allow Glowmade to accelerate their growth plans so we moved quickly to get them the finance. In our quickest onboarding time yet we gave them the money ahead of time, which allowed Glowmade to seamlessly continue with their plans


The Experience:


“From the start, their process was clear and easy. They moved very quickly and were incredibly efficient to answer any questions. Even when a couple of hurdles popped up they dealt with them in their stride and found instant solutions. Everything was so simple – we’re super happy with how it went. ”


What Glowmade say about us:


“From the onboarding, to the legals, to the way they took care of us – we were really impressed.  A bank or other provider would have taken weeks and weeks to get this done but with Sugar, it was quick and painless. Any queries were resolved swiftly and we felt like we were being looked after throughout. We’d highly recommend Sugar as a finance partner for any studio.”  Jonny Hopper, CEO Glowmade

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