The Studio:

iGP Games is a British indie game studio with a great game called iGP Manager where you manage your own formula race team. Players create and customise their own team and compete in online multiplayer championships with live races and real-time strategy.


The Challenge:

iGP Games is an extremely ambitious studio and has been focusing on updates to iGP Manager. This has required substantial reinvestment in to the technology of the business which placed constraints on finance available for marketing and growth.


The Solution:

“We had known Sugar for a while and liked their data-driven approach to finance. We partnered with them to borrow funds through their revenue finance and VGTR finance products. Month after month, these funds have given us the ability to keep growing and to focus our time and energy on developing the game, whilst maintaining a solid financial position.”


The Experience:

“With an open and transparent two-way dialogue, Sugar made the onboarding process quick and easy. They have a very forward-looking approach, really took the pain out of traditional finance, and have tailored their product for the digital world.”


The Result:

“We are in a solid position now, having grown the team, and our future looks very promising. We couldn’t have done this without Sugar and they are now an important partner for our future growth.”


What iGP Games say about us:

“Working with Sugar has been successful in every way. They really understand the games world and what a studio needs. They look at finance exactly the same way as we do.  We haven’t had to give away any equity or borrow funds at extortionate interest rates and the whole process was quick and efficient.  The best bit is Sugar took care of all the boring bits so that we have been able to focus on running our studio and adding new content.  We’d highly recommend Sugar as a finance partner.” Jack Basford, CEO of iGP Games