The Studio:


Matchingham Games is an experienced UK-based, free-to-play mobile games studio with a strong  casual games DNA –  most notably Braindom which has been a big success. The studio is relatively new but packed full of expertise and has had some great early wins.


The Challenge:


The studio launched Braindom earlier this year and had huge early success with some staggering metrics. The game hit 4th in the US game chart on Android and 5th on IoS – it was important to keep the strong momentum going. They needed a way to quickly fund their increasing UA spend when most finance providers would take months to help them.


The Solution:


“We were first introduced to Sugar by a large media network, knew instantly we could trust them and loved their fully transparent approach to finance. We always wanted to work with them when the time was right. They gave us access to the money we needed within days and it allowed us to keep scaling and maximise revenues for Braindom”


The Experience:


“From the start the team at Sugar were so efficient and quick to get things done for us. We spoke to them about our problem, and they instantly knew what to do to help. Their level of transparency and ease to work with really impressed us. The team at Sugar is the perfect fit for a dynamic app business”


The Result:


“Sugar provided us with weekly finance that we could quickly put to work to grow revenues. Across all our channels they were there to fund our business and helped us keep Braindom at the top of the charts” 


What Matchingham say about us:


“We knew we could trust Sugar but they even surprised us with how quick and easy everything was to set up. The team is always ready to help and very good at problem solving. We were able to make the most out of Braindom with their finance boost and know for all of our future games that they will be there for us whenever we need them ”  Onur Demirbas, Director,  Matchingham Games