Sara is our Marketing Specialist and a recent addition to our team. She has lived and worked all over the world and is endlessly fascinated by interactions between stories and technology. Learn more about why she joined Sugar and how she spends her time at work and at play.
Tell Sugar readers a bit about your background.
I was born in Southampton but I grew up in Phnom Penh. I’ve lived and worked in Dar es Salaam, Jakarta and London, and moved back to Southampton a few years ago to raise my family. I studied social anthropology and Southeast Asia at university. I have worked in communications for 13 years – on newspapers and magazines, in trade publishing, at an edtech startup, at a writers’ co-working space and at an independent game studio.
Are you a gamer at heart and what was the last game you played?
I was particularly into gaming between the ages of 9 and 15, and was a proud owner of a Playstation and an N64. I lost the habit until last year, when I began to play on the Switch with my son. I’m still working on 100% completion for The Legend of Zelda: Breath of the Wild although I defeated Ganon months ago!
What did you want to do or be when you were younger?
I wanted to “make books” or be Kylie Minogue. I soon realised I didn’t have the skills or background necessary to become an Australian pop star but I have fulfilled my dream of making books and remain enthralled by stories, especially when combined with technology.
Why did you join Sugar?
I have worked with a number of startups and find the opportunity to be part of something from the ground up really exciting. I believe in Sugar’s mission and am looking forward to the positive role we can play in the game industry.
Where do you hope Sugar will be in 5 years’ time?
We’ve enabled many studios and app developers to grow and are an integral part of the digital economy. When people hear Sugar, they don’t just think of sweets – they think about scaling up and boosting a business.
What’s your work ethos and routine like?
I use the Ivy Lee method to help me prioritise both work and my personal life. I pick the six most essential things to focus on each day, chosen the night before so I can get started promptly. I find it easier to focus on tasks after a walk or a swim.
What do you like to do when you are not working?
On my own, I like to spend my time writing, reading and learning. With my kids, I like playing games (all kinds, from Connect 4 to Animal Crossing) and making crafts. I like visiting friends, exploring new places and going to festivals.
Do you have any pets?
No, my son wants a hamster but I had too many as a child and it didn’t end well… I’m considering getting my children a pair of kittens in the near future.
How do you keep healthy?
Lots of walking around Southampton, mostly for the childcare run. I adore swimming and find boxing an effective way to manage anxiety and stress.
Do you cook and what’s your favourite thing to eat?
I cook almost every day. I started using Mindful Chef early last year and it’s been enormously helpful in helping me eat a balanced diet and find the joy in cooking again. I’m obsessed with poke bowls, and wish a place would open up in Southampton. For now I have to make my own.
If you could pick any super power, what would it be and why?
Teleportation. I want to be in a lot of places at once.
If you could go on holiday now (dare to dream!) – where would you go?
Cambodia! I miss my childhood home and long to share it with my children.